About FIWANG
Complete in-house capabilities for brand execution in China
FIWANG Trading Ltd is a professional distributor and brand operator specializing in pet food and nutritional supplements in Mainland China — from positioning to commercial scale.
Who we are
FIWANG Trading Ltd is a professional distributor and brand operator specializing in pet food and nutritional supplements for the Mainland China market. We work exclusively as the general agent (exclusive distributor & market operator) for the brands we represent.
Six in-house teams — brand marketing, promotion, operations, distribution, customer service and content — work as one integrated engine, from brand positioning to market execution.
“Built around brands, not inventory”
Inventory first
Strategy before volume
We define the brand's reason to be chosen before scaling distribution.
Discounts drive volume
Value before discounting
Demand is built through positioning and content, not price erosion.
Basic distribution capability
Integrated execution
Six in-house teams connect strategy, marketing, commerce and retail.
Short-term agency mindset
Long-term stewardship
We operate brands as stewards, protecting equity while growing sales.
Two starting points, one connected engine
Established Brands
Existing awareness and demand. Priority: sales conversion — scale existing demand through retail execution and supply availability.
Brands Entering China
Recognition and demand must be built. Priority: brand positioning, consumer education, trust and demand creation — build demand, then scale.
Recognition on the stage
Our team receiving industry awards for brand building and commerce execution in China.
Work With Us
A category-focused partner in pet food and supplements that builds value before volume.
Contact Us