Why FIWANG

Our advantages in the China market

What makes FIWANG a different kind of partner — and why brands trust us with their Mainland China business.

Six advantages, one partner

General Agency Only, Mainland China

We only accept exclusive general agency mandates for Mainland China, focused on pet food and nutritional supplements. One partner, full commitment — no split representation, no parallel distributors.

Six In-House Teams

Brand marketing, promotion, operations, distribution, customer service and content all under one roof — strategy stays intact from plan to shelf.

Brand-First, Not Inventory-First

Strategy before volume, value before discounting. We build the reason to choose before we scale the sell-in.

Full-Channel Execution

Discovery on Xiaohongshu and Douyin, conversion on flagship e-commerce stores, growth through offline retail partners — connected, not siloed.

Long-Term Stewardship

We operate your brand like an owner, protecting price integrity and brand equity while growing sales year after year.

Content Connected to Commerce

Short video, livestream and platform-native content developed together with sales, so audience growth converts into revenue.

Advantages in action: one connected channel engine

From brand discovery to online conversion and offline retail growth.

Discover

Brand Discovery

Xiaohongshu and Douyin / TikTok content put the brand in front of the right consumers.

Engage & Convert

Online Sales & Retention

Flagship e-commerce stores convert demand into sales and repeat purchases.

Retail Growth

Offline Retail

Retail partners and in-store sales extend the brand beyond e-commerce.

Brand discovery

小红书

Xiaohongshu

Douyin / TikTok

Online sales & retention

TMALL

Tmall

JD.com

WeChat

Offline retail growth

Retail partners & in-store sales

Brand demand supports both online sales and retail partner growth.

A category-focused partner for China

Pet food and supplements only. One partner, full commitment, from positioning to market execution.